COMMERCIAL DESIGN
Working closely with Under Armour, one of our esteemed clients, has been an enriching journey where I've played a pivotal role in shaping the visual narrative for significant events. From the dynamic UA Next to the prestigious UA All America, Curry Camp, Elite24, and The Workout UA Coaches Armoury, my contributions span a spectrum of major undertakings.
Date
2022 - Present
Areas
Event Branding and Graphics, Environmental Graphic Design, Experiential Design, Interactive Installations, Social Media Graphics & Print Graphics.
Experience the pinnacle of athletic excellence for elite high school athletes at the UA All-America Game. This prestigious event goes far beyond being labeled as the "ultimate athletic experience" as it crafts a premium setting that attracts national exposure and serves as a direct path to recruitment. Under Armour's dedication to excellence creates an environment that seamlessly blends on-field tactics with a captivating celebrity vibe, making the All-America Game an extraordinary moment in the journey of aspiring athletes.
The team and I meticulously designed social media graphics for UA Football and UA Volleyball Instagram handles, adhering to the UA brand guidelines. Leveraging the new set of assets for UA All America 2024, we incorporated the dynamic Team Fire and Team Ice themes, ensuring a visually cohesive and engaging representation across platforms.